The category changes the structure more than the artwork does.
A bottle, a sachet and a small appliance can occupy the same shelf footprint and need three different builds. What follows is how the requirement usually differs by category. None of it replaces looking at your actual product, which is where any real recommendation starts.
Fast-moving consumer goods require high-durability displays that survive heavy stock turnover and frequent store restocking.
Typically displayed. Toothpaste, shampoos, soaps, laundry detergents, packaged staples, and multi-pack promotional bundles.
Structural considerations. High shelf load demands (12kg to 25kg per tier), 5mm vertical flute reinforcement, and wipe-clean waterproof surfaces that withstand wet floor cleaning.
Placement. Aisle ends, promotional lobbies, supermarket gondolas, and checkout zones.
Discuss a fmcg & packaged goods requirement
Bottled drinks, juices, sauces, snacks, and confectionery require rigid, moisture-impervious structures that resist condensation and bottle weight.
Typically displayed. PET beverage bottles, glass juice jars, snack pouches, cookies, cooking oils, and condiments.
Structural considerations. Liquid weight creates concentrated load points; requires 5mm Sunpack with honeycomb composite shelf bases and vertical flute back-spines to prevent deck deflection.
Placement. Modern trade beverage chillers, supermarket wide aisles, snack corners, and impulse checkout displays.
Discuss a food & beverages requirement
Premium beauty, skincare, and color cosmetics demand immaculate print resolution, pristine edges, and elegant stepped tiering.
Typically displayed. Skin serums, face creams, lipsticks, compacts, luxury soaps, perfumes, and hair care bottles.
Structural considerations. Stepped tiers for high SKU visibility in 5mm Sunpack, precise die-cut bottle retaining cutouts, and direct UV digital branding.
Placement. Beauty counters, department stores, pharmacy wellness sections, and salon checkout points.
Discuss a cosmetics & personal care requirement
Strict compliance, clean aesthetic, and rapid pan-India chemist shop deployment require ultra-compact flat-pack stands.
Typically displayed. Electrolyte drinks (ORSL, Electral), pain relief sprays, vitamins, sanitizers, baby nutrition, and diagnostic test kits.
Structural considerations. Chemist counters have severe space limits; counter units in 5mm Sunpack have compact footprints while floor units fit narrow shopfronts.
Placement. Pharmacy billing desks, dispensary windows, clinic waiting rooms, and chemist entrance displays.
Discuss a pharmaceutical & healthcare requirement
High-perceived-value presentation with clean modern geometry and robust product stability.
Typically displayed. Earphones, phone chargers, power banks, smart home accessories, memory cards, and personal audio gear.
Structural considerations. Peg hooks for hanging blister packs, secure 5mm shelf retaining lips, and premium matte finish.
Placement. Electronics retail chains, telecom stores, airport retail outlets, and shopping mall kiosks.
Discuss a consumer electronics requirement
Compliance with hypermarket safety rules, standardized floor footprints, and maximum visual impact.
Typically displayed. Departmental store seasonal campaigns, apparel accessories, seasonal gifting, and holiday promotions.
Structural considerations. Standardized modern trade base footprints (400x300mm, 600x400mm) in 5mm Sunpack, robust edge protection, and 1500mm height compliance.
Placement. Hypermarket main race-tracks, department store gondola ends, and cashier queuing lanes.
Discuss a retail & modern trade requirement
Fast setup, lightweight transport, and memorable photo-op brand activations for temporary installations.
Typically displayed. Brand ambassador mascots, exhibition booth literature stands, photo-op backdrops, and product launch stages.
Structural considerations. Quick toolless setup in under 60 seconds with 5mm Sunpack, lightweight transport, and fold-flat storage for reuse across multiple cities.
Placement. Exhibition halls, convention centers, mall atriums, trade show stalls, and festival activations.
Discuss a events & exhibitions requirement
Flawless color fidelity, custom dielines, and reliable manufacturing scale for multi-city brand activation rollouts.
Typically displayed. Nationwide 360-degree retail blitz campaigns, FMCG new product sampling, and thematic marketing activations.
Structural considerations. Precision dieline translation from agency key-visuals onto 5mm Sunpack, spot Pantone color matching, and single-source multi-city drop shipping.
Placement. Pan-India retail networks spanning Tier 1, 2, and 3 distribution hubs.
Discuss a agencies & brand marketers requirement
Cost-effective retail enablement kits that sales reps can carry and erect inside general trade stores in under a minute.
Typically displayed. Stock replenishment drives, introductory brand merchant bundles, and wholesale dealer incentives.
Structural considerations. Compact master carton packaging in 5mm Sunpack designed to fit on standard logistics delivery vans or two-wheeler field rep luggage racks.
Placement. Kirana stores, mom-and-pop neighborhood shops, and semi-wholesale trade outlets.
Discuss a distributors & stockists requirement
Have a requirement in one of these categories?
Send the product details and the store list. We will tell you which structure suits it, and where it might not.
